Black Friday is fast approaching and the shopping weekend is sure to cause a rush of shoppers keen to get their hands on the best deals. In fact, Brits plan spend an estimated £3.8 billion on Black Friday and Cyber Monday purchases in 2024, according to our latest research.
Even if you’ve saved up some money, or earned some extra cash through a switching offer, the sales are sure to challenge some bank accounts! We run through the latest figures on Black Friday spending and how it compares to previous years.
Black Friday statistics: Highlights
Brits plan to spend an estimated £3.8 billion in the 2024 Black Friday and Cyber Monday sales.
Black Friday spending is expected to increase by £800 million in 2024, up 27% from a planned spend of £3 billion in 2023.
3 in 5 UK adults (59%) plan to spend during the Black Friday weekend, which is around 31.6 million people, up from the 51% planning to spend in 2022.
The average person plans to spend £122 on Black Friday this year, up from £113 in 2023.
86% of gen Z plan to spend in the Black Friday sales, with an estimated average spend of £181 each.
On average, men are planning to spend £20 more than women during Black Friday 2024.
Londoners are expected to spend the most, with approximately 72% of residents planning to spend an average of £174 each.
How much money is spent on Black Friday in the UK?
It’s predicted that Brits will spend a total of £3.8 billion while shopping the 2024 Black Friday sales, £800 million more than the expected spend of £3 billion in 2023. The average person is planning to spend £122, which is up from an average planned spend of £113 in 2023.
When is Black Friday in the UK?
This year, Black Friday falls on 29 November, but the deals will continue throughout the weekend until Cyber Monday on 2 December. Black Friday falls on the final weekend of November and, in 2023, it happened on 24 November.
Black Friday: expected spending by year
In 2024, Black Friday spending in the UK is predicted to reach £3.8 billion, up 27% from a planned spend of £3 billion in 2023 but down slightly from a planned spend of £3.9 billion in 2022.
Between 2020 and 2023, expected Black Friday spending decreased each year in the UK. This was likely driven, in part, by the cost of living crisis and high inflation. However, it looks as though Brits are loosening their purse strings a little more this year compared to last year, as inflation eases.
How much does the average person spend on Black Friday?
According to Finder research, the average person plans to spend £122 during the Black Friday and Cyber Monday sales in 2024. This is up from a planned spend of £113 in 2023.
Is Black Friday losing popularity?
The number of people spending in the Black Friday sales is also expected to increase, with 3 in 5 UK adults (59%) planning to make at least one purchase. This has increased from around half of adults in 2023 (51%) and just 39% in 2022.
It seems, therefore, that Black Friday is gaining popularity each year rather than losing it! More and more of us are hoping to be thrifty and take advantage of the deals available during the sales weekend.
Continuing a trend we’ve seen for the past 5 years, men are set to spend more than women during the Black Friday sales. It’s predicted that men will spend £132 on average, while women will spend £112, a difference of £20.
Younger generations are far more likely to spend (and spend more) during the Black Friday and Cyber Monday sales this year, while fewer members of the older generations are planning to make a purchase.
86% of generation Z (aged 18-27) intend to purchase something during the sales and, on average, they expect to spend a whopping £181 each. Similarly, 80% of millennials are planning to make a Black Friday purchase, with a planned average spend of £188 each.
On the other end of the spectrum, only a quarter (26%) of the silent generation is planning to make a purchase in the Black Friday sales, and the average spend is expected to be just £34. Less than a third of baby boomers (31%) are intending to buy something, with a planned average spend of £50 each.
This difference could be due to younger generations having more access to online shopping and the fact they are more likely to be exposed to Black Friday advertising on the web and social media.
Londoners are planning to spend the most during the 2024 Black Friday weekend, with 72% expected to make a purchase, spending an average of £174 each.
Residents in Northern Ireland are also planning to spend big this year, with 73% of people here planning to shell out an average of £160 each.
Those in the South West are less likely to be swept up in the excitement of the Black Friday sales. Less than half (43%) intend to buy something during this period, with an average spend of £72 each.
Region
Average spend
Percentage spending
Greater London
181.33
67.68
Wales
149.74
55.32
West Midlands
145.99
56.57
Northern Ireland
143.58
66
North East
137.28
49.38
Scotland
117.22
46.71
North West
103.41
45
Yorkshire and the Humber
98.13
53.05
South East
93.01
46.93
East Midlands
84.56
45.89
East of England
71.96
39.68
South West
60.05
41.38
Methodology
We calculated these figures from a survey of 2,000 British adults commissioned by Finder UK and conducted by Censuswide from 29.09.23 to 02.10.23.
Data from 2021 and 2022 was calculated from a survey of 2,000 British adults commissioned by Finder and conducted by Censuswide in each of those years.
Data from 2019 and 2020 was calculated from a survey of 2,000 British adults commissioned by Finder and conducted by OnePoll in each of those years.
Click here for more research. For all media enquiries, please contact –
Matt Mckenna
UK Head of Communications T: +44 20 8191 8806
Liz Edwards has been a consumer writer and editor for more than 20 years. She led award-winning teams at the campaigning publisher Which?, and has covered a range of consumer rights and personal finance topics including pensions, credit, banking and insurance. Liz has appeared frequently in national media such as The Sun, Metro, HuffPost and The Independent. She loves to cut through waffle to give consumers the real lowdown. And she loves puns. See full bio
Liz's expertise
Liz has written 111 Finder guides across topics including:
Sophie Barber is a content marketing manager for Finder in the UK after previously working as a content manager at a digital marketing agency. She has over 5 years experience in writing and publishing clear, concise and informative online articles for a variety of websites. See full bio
Sophie's expertise
Sophie has written 77 Finder guides across topics including:
Publishing original personal finance research
Creating data-led statistics pages to highlight industry trends
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